Your Waivers Are Hiding Revenue

The Gap Most Brokers Miss

Most brokers look at their book and see what's working. I look and see what's missing.

Specifically, I look at groups with heavy waivers and lots of part-timers. Those employees aren't included in any benefits. Some waived, others were never offered anything at all. They're sitting right there in your book, invisible to most people.

This is where the opportunity lives.

When you position a MEC or minimum value plan to those groups, you're meeting employees where they're at. You're also helping your client retain those employees. And here's the part most brokers miss: you're increasing your revenue without the hassle of chasing new business.

What This Looks Like in Practice

Pull your book and filter for groups with 30%+ waivers. Look at groups with significant part-time populations. Then identify the overlap: groups with both high waivers and part-timers.

Those are your targets.

You're not displacing anything. You're not competing with existing coverage. You're filling a gap that's already there. The employees get something. The employer improves retention. You grow your revenue organically.

Strategy Over Survival

This kind of work in Q1 means you're setting the tone for the entire year. While everyone else is still catching up from the holidays, you've already positioned yourself for growth.

I walk brokers through this all the time. If you want to talk through how this applies to your book, my email and cell are on my profile. Or reach out at http://evolvedbenefits.com .